【广告类】
People are surrounded by advertising and there is an increasing effect on our lives. Do you think positive effects outweigh the negative effects? 人们身边充斥着广告，你是否认为广告利大于弊?
2015年12月5日雅思写作小鹏哥一类重点预测10题(几乎原题压中)
【广告类】
Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
【解析】广告在多大程度上影响消费者即是谈及广告对于消费者的利弊影响。
【思路拓展】
【广告的弊端】
1. 明星代言的广告诱发了消费者，尤其是年轻消费群体的购物冲动，增加了他们的消费负担。
2. 虚假的、非法的广告，尤其是药品及化妆品广告，对于消费造成不良影响，威胁到消费者的健康甚至是生命。
【广告的利好】
1. 对于大多数人而言，广告是获得商品信息重要的渠道之一，购物广告给家庭主妇带来了生活的便利，因此，消费者可以通过对比不同广告，选择物美价廉的商品。
2. 公益广告扮演了教育者的角色，例如野生动物保护的广告就引起人们对于濒临灭绝的野生动物的关注。
3. 有些广告含有幽默元素，看到这些广告，人们就会感到轻松快乐，例如姚明为苹果电脑代言的广告。
【范文赏析】
【首段】 背景介绍+争议焦点+作家立场
Although we may pride ourselves on our good tastes，we are on longer free to choose the things we want because advertisements have been exerting a subtle influence on us. Perhaps nothing has received more praise and abuse than advisements, As I see it, the merits of ads far outweigh its possible demerits.
【解析】The merits of ads far outweigh its possible demerits. 广告的利大于弊。
【二段】 广告的利好的展开
Seen from the positive aspects, ads can bring us a number of benefits. First，ads have immense value in terms of providing consumers with a pool of useful information. More precisely, with ads, it is easy to get a great deal of up-to-the-minute information and to compare the qualities of different products supplied in the market and to buy our desirable goods at reasonable prices. Further, numerous public-service ads could enact the role of educator. To illustrate, the ads about wildlife protection arouse the public attention to those endangered species in natural reserves. Last, those ads containing artistic or humorous elements could add spice to our daily life, the i-phone ads could serve as a convincing example.
【解析】Those ads containing artistic or humorous elements could add spice to our daily life 那些含有艺术元素或者幽默元素的广告增加了我们生活的乐趣。
【三段】 广告的弊端的展开
Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. First, unlawful or fake ads are besieged with unrealistic slogans， flowery phrases or empty promises. A case in point is that some make-up or medicine ads represented by greedy stars not only make consumers suffer economically，but also threaten their health. Further, products represented by some popular actors or singers exert a negative influence on the young. Immature consumers tend to buy the goods praised by their favorite stars although they might not really need the goods. Hence, ads impose much pressure upon consumers economically.
【解析】Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. 然而，任何情况下我们都不能忽视由广告引起的弊端。
【尾段】 亮明观点
In closing，ads is a double-edged sword，which can be used equally for good or evil，what is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play.
【解析】What is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play. 对于广告，尤其重要是扬长避短。
【全文点评】
本篇严格按照评分标准写作，主题明确、逻辑清晰、文化华丽、论证饱满，可为考生赏析学习之佳作，建议童鞋背诵文中精彩词汇句法，写作传媒类话题融会贯通。
【小鹏哥语料库】
【背景介绍】
Nothing has received more praise and abuse than advisements, although we may pride ourselves on our good tastes, we are no longer free to opt for the things we desire, for ads have been imposing a subtle influence on our consumption. 没有什么像广告一样的毁誉参半，尽管我们以自己的品味自豪，但是，我们已经不能自由选择我们心仪的商品，因为广告对于我们的消费有潜移默化的影响。
【解析】 Nothing has received more praise and abuse than ……没有什么像……一样毁誉参半
【基本语料库】
1. advertisement = advertising n 广告
2. TV commercial n 电视广告
3. advertisement campaign n 广告宣传
4. public-service ads = public –interest ads n 公益广告
5. rational consumers = wise buyers n理性的消费者
6. wise buying = rational consumption n 理性消费
7. ads produced by super stars n明星代言的广告
8. makeup ads n化妆品广告
9. medicine ads n 药品广告
10. street flyers n 街头广告
【谈及广告的利好】
1. Under no circumstances can we understate the indispensable roles of ads in our lives. 我们不能忽视广告在生活中的作用。
解析：under no circumstances = on no account v绝不……
2. witty slogan n智慧的宣传语
3. eye-catching pictures n 精美的图片
4. exert a subtle influence on v对于……有微妙的影响
5. ……could play the role of educator v 可以扮演教育者的角色
6. …… is a one of significant sources of getting information v是获得信息的重要的源泉之一
7. …… bring huge convenience to consumers v 给消费者带来巨大便利
8. …… serve the function of entertainment v满足娱乐功能
9. promote the sales of the relevant products v 提高相关产品的销量
10. help relevant enterprises to compete for the lion’s share in the market v 帮助企业实现最大盈利
【解析】 lion’s share n最大的份额
【谈及广告的弊端】
1. We can，however， never ignore the negative influence induced by advertisement campaign. 然而，我们不能忽视由于广告宣传引起的弊端。
2. Many advertising companies produce advertisements with famous actors or popular singers 很多的广告公司会雇佣歌手以及明星代言商品。
3. fake and illegal ads n虚假的非法的广告
4. …… are full of flowery phrases and empty promises v充满了花哨的宣传语以及空洞的承诺。
5. buy goods without consideration v冲动购物
6. purchase goods impulsively v冲动购物
7. endanger the consumers’ interests v 威胁到消费者的利益
【解析】 endanger v危及到……
8. impose much pressure upon consumers economically v 增加消费者的经济负担
9. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被…… 影响
【解析】 sway v使摇摆;受影响
10. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童
【拓展】 poorly educated= illiterate adj 没有受到良好教育的
作者介绍：
薛鹏(@雅思小鹏哥)，新东方网专栏作家，高中时代出版诗文集《选择坚强》，每年创作20万字原创语料库以及范文。吉林大学外国语言学及应用语言学硕士。17年英语教学经验 (7年新东方雅思托福SAT教学经历)，前长春新东方功勋教师，多次培训出雅思和托福高分学员(雅思写作8.0分，托福写作29分)。
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