很多公司会在圣诞节拍出超级温情的广告来吸引观众的眼球，比如苹果公司，英国的百货公司John Lewis，还有今天我们要跟大家分享的英国连锁超市Sainsbury。这是一部根据历史真实故事改编的广告，就是1914年的Christmas Truce，女王殿下在2014年圣诞演讲的时候还提到了100年前的该事件。雅思考官估计也对这段历史很熟悉哦!所以可能会有共鸣吧!
I’d like to talk about the Christmas advertisement for Sainsbury, which is a supermarket chain in the UK. Every Christmas, this company would launch a campaign based on a certain theme. And last year’s commercial is my favorite. It is based on a true story happened on the Christmas Eve in 1914, during the First World War. And the battle was between England and Germany. A British boy called Jim got a letter from his wife, and along with the letter is a box of chocolate, which was quite precious during the war. And a few minutes later, he heard someone singing from his enemy’s trench. The melody was universal, that was the famous song “silent night”. So the British army started to sing along.
The next morning, after Jim woke up, he thought he couldn’t spend Christmas like this, so he moved slowly out of the trench, raising both of his hands as a gesture of peace. The German army spotted him, they freaked out ‘cause they thought that was a provocation. They took out their guns and were ready to shoot. But one of them realized that he was not armed. He stopped his people and also moved carefully out of the trench. They walked towards each other, and other soldiers from the two trenches began to do the same. I was so shocked by their behavior. They put their hands down and said hello to each other. All the soldiers began to celebrate Christmas in their own unique way. They took pictures together, cut each other’s hair, play poker and they even had a huge football match.
While they were having fun, they heard the sound of the bomb in the distance. They had to go back to their trench respectively. That’s when the commercial impressed me the most. When the German boy went back, he found a box of chocolate in his pocket, right, “the” chocolate, the one we saw at the beginning of the commercial. And then there came the slogan on the screen “Christmas is for sharing”. I thought this idea is brilliant and the commercial is well made. For a moment, I almost thought it was a movie. And it embodies the spirit of Christmas and also the company. Anyway, I think that’s the most unforgettable ad I’ve ever seen.
下面，请大家来分享一下自己看过的超赞的圣诞主题广告吧!
作者简介：
朱博，雅思口语美女讲师，毕业于985院校大连理工大学，硕士保送一等奖学金。在校期间曾游学美国，任出版社英语出版中心校对四年，工作严谨，活泼开朗，让大家快乐的学习英语。
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