据“荷兰评论网”报道,荷兰旅游委员会(Dutch Tourism board )在近期发布的《2030年展望报告》中表示,目前已没必要吸引更多游客、推广荷兰旅游业了,特别是在那些主要景点如运河、郁金香花田、风车等地,早已人满为患。
The Dutch Tourism board will stop promoting the Netherlands as a holiday destination because its main attractions – the canals, tulips, and windmills – are becoming extremely overcrowded.
未来,荷兰国家旅游会议促进局将重点吸引游客前往荷兰的其他区域,而非上述热门景点。
In the future, the NBTC will focus on trying to attract visitors to Holland to other parts of the country by putting the spotlight on other areas.
The change of re-position is part of the organization’s strategy for the period up to 2030. ‘To control visitor flow and leverage the opportunities that tourism brings with it, we must act now. Instead of destination promotion, it is now time for destination management,’ the NBTC report said.
‘Many other regions should also profit from the expected growth in tourism and we will stimulate new offerings. The NBTC will become much more of a data and expertise centre,’ a spokeswoman told a local newspaper.
报告称,去年赴荷兰旅游的游客数量为1900万人次,而荷兰总人口不过1700万左右。按照目前的增长势头,预计到2030年赴荷兰游客数量将达到2900万,届时国家将“不堪重负”。报告指出,目前各种媒体对荷兰旅游的宣传力度已足够大,没必要再让政府花纳税人的钱去做宣传了。荷兰著名的运河、郁金香花田和风车景点都人满为患,在旅游旺季管控人流成为相关部门的首要任务。